Digital out-of-home (DOOH) advertising has found one of its most powerful and captive environments right at the fuel pump. Drivers spend an average of three to five minutes fueling their vehicles, typically standing with their mobile phones pocketed and their attention directed forward. For mass-market consumer packaged goods (CPG) brands, these pump-top digital video networks offer an unmatched window of undivided attention to influence purchasing decisions right before consumers step into the convenience store or make their next retail stop.
1. GSTV
As a major player in the North American pump-top video space, this national network reaches over 115 million unique adults monthly across tens of thousands of fuel retailers, including major chains like Shell, BP, Chevron, and Casey’s General Stores. The platform features curated, premium short-form video content from partners like CBS and ESPN alongside localized weather, keeping audiences highly engaged with a 95% watch-and-listen rate. For major CPG brands, GSTV offers massive national scale and highly sophisticated audience targeting, capturing drivers who spend significantly more in the hours immediately following their fuel purchase. This makes it a strong foundation for any large-scale retail media or programmatic DOOH campaign aimed at on-the-go consumers.
2. Dover Fueling Solutions (4Court Media)
Representing a massive network of independent gas stations and convenience stores, 4Court Media—managed under the technical infrastructure of Dover Fueling Solutions—features more than 12,000 digital pump screens across 1,600 locations in the United States. In partnership with monetization and supply-side platforms like Screenverse, 4Court Media has quickly scaled, adding over 750 new screens monthly to deliver over one million daily ad plays. It is particularly effective for CPG brands wanting to tap into the often hard-to-reach independent retail market, providing localized and regional targetability that bridges the gap between major oil brands. The network’s programmatic flexibility allows advertisers to deploy campaigns dynamically, capturing consumer attention precisely at the point of purchase.
3. FuelMedia TV
Operating as an agile, place-based programmatic DOOH network, FuelMedia TV runs more than 8,000 digital video screens across 40 major U.S. Designated Market Areas (DMAs). The network is fully integrated into top-tier programmatic environments like Vistar Media, enabling brands to seamlessly manage, direct, and execute high-impact video campaigns with sight and sound. It offers advanced targeting capability at the venue level, utilizing geographic, contextual, and time-of-day parameters to keep creative assets highly relevant. For mid-sized and national CPG brands, this network provides a programmatic-first approach to buying high-dwell-time placements without the administrative friction of traditional media buying.
4. Blindspot
For brands seeking a highly flexible, self-serve programmatic route to buying gas station inventory, Blindspot acts as an aggregated gateway accessing over 2.5 million digital screens across more than 50 countries, including major pump-top networks. The platform is designed for rapid deployment, allowing marketers to launch campaigns in about 15 minutes with no long-term contracts. Advertisers can maximize efficiency by purchasing DOOH space by the hour rather than buying continuous 24/7 loops, and they can implement context-aware creatives that automatically swap based on real-time weather, traffic conditions, or specific events. It is a highly practical fit for regional CPG brands, localized product launches, and mid-market agencies looking to test campaigns with robust attribution tracking across web lift, sign-ups, sales, and foot traffic; however, it may not be the optimal choice for massive, enterprise-level conglomerates that require highly customized, bespoke DSP setups or dedicated corporate contract structures.
5. ISM Intelligent Signage for Media
As a major player in Europe’s DOOH landscape, Germany-based ISM Intelligent Signage for Media manages a premium network of 784 large-format screens ranging from 75 to 85 inches across Shell gas stations nationwide. Generating more than 200 million monthly impressions, ISM’s “Hi-Light” screens are strategically placed to ensure maximum visibility from the moment a driver pulls onto the forecourt, through the entire refueling process, and as they walk toward the shop. By partnering with programmatic supply-side platforms like VIOOH, ISM has made its premium European inventory highly accessible to programmatic media buyers. This multi-touchpoint approach is exceptional for international CPG brands looking to capture high-frequency impressions and drive immediate, same-day purchases in Germany’s largest urban and regional markets.
6. Smart Outdoor
Based in the UK, Smart Outdoor is an established digital out-of-home operator with over 1,100 screens, including a first-of-its-kind digital advertising network built in partnership with Shell forecourts. The network features 32-inch high-definition screens with full-motion video and integrated audio, positioned directly at the fuel pump facing the driver. Uniquely, the advertisements are triggered to activate the precise moment a driver lifts the fuel nozzle, capturing undivided attention during a window when mobile device usage is restricted and focus is locked. Smart Outdoor’s network also supports advanced real-time data overlays and contextual trigger capabilities, giving UK and global CPG brands a highly innovative platform to deliver personalized messages when consumers are most receptive.
As the media landscape continues to fragment, owning moments of uninterrupted consumer attention is increasingly difficult. Pump-top DOOH networks provide a unique, distraction-free environment that bridges the gap between digital convenience and real-world purchasing behavior. By selecting the right network or programmatic buying tool, CPG brands can turn everyday refueling stops into high-conversion touchpoints that drive both immediate store sales and long-term brand recall.